Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time. BY JOE BERKOWITZ04.26.17 | 12:07 PM WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views. WHO: Agency Publicis London WHY WE CARE: […]
Tag Archives: Heineken
April
28
Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad…
posted by Cocktail Chronicles
April
27
New Heineken Film Cleverly Opens Minds With Social Experiment…
posted by Cocktail Chronicles
Written by Will Burns CONTRIBUTOR I write about the importance of creativity in modern branding. Opinions expressed by Forbes Contributors are their own. I recently wrote about the dangers of what I call the “Bandwagon Mirage,” where brands take a clear position on a polarizing issue to the detriment of sales (“Starbucks, Target And Now Pepsi […]
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