Tag Archives: Heineken

April 28

Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad…

Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.  BY JOE BERKOWITZ04.26.17 | 12:07 PM WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views. WHO: Agency Publicis London WHY WE CARE: […]

April 27

New Heineken Film Cleverly Opens Minds With Social Experiment…

Written by Will Burns CONTRIBUTOR I write about the importance of creativity in modern branding. Opinions expressed by Forbes Contributors are their own. I recently wrote about the dangers of what I call the “Bandwagon Mirage,” where brands take a clear position on a polarizing issue to the detriment of sales (“Starbucks, Target And Now Pepsi […]