Budweiser Has A New Father’s Day Ad!

Budweiser has released a new ad for the upcoming holiday this Sunday, Father’s Day, but with a bit of a twist…

The dedication has been made to stepfathers!

The ad includes a series of short stories of dads who have “stepped up” over the years and ensured that family does not necessarily equate to blood relations. The ad is quite special in its creativity, as children throughout the U.S. surprise their patriarchs with the removal of the prefix “step” and making official requests to be adopted by their dads.

“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own,” Monica Rustgi, vice president of marketing for Budweiser, told TODAY Food by email.

To watch the ad, please click here.

To read the stories of the new dads and the rest of the article, please do not hesitate to click here.