May 07

Cocktails & Music: Are Artists Being Pimped Out? #ToSellAlcohol

On Tuesday, May 7, 2019 at 6 PM (EST), the 100-Proof Radio Show with Je’ Wesley, will explore Cocktails & Music: Are Artists Being Pimped Out? #ToSellAlcohol.

While the music-alcohol relationship has a long history, current trends put the music industry in an optimal position to cash in on booze.

 In this episode we will explore should artist pass on cashing in on liquor deals or use it as an opportunity to force the hand of liquor manufacturers to do more for communities of color that they are so prevalent in.  Blacks are the number one consumers of alcohol, but most blacks can’t recall of a liquor brand doing anything positive in their communities.