Episode 64 – Cocktails & Soda: What Does Your Tongue Say? #FlavoredOrNot
Tonight on the 100-Proof Radio Show, we will explore if consumers truly do desire flavored soda. We are going to do some in-studio focus groups to see what people on the street like and do not like.
Earlier this year, Coca-Cola released the Orange Vanilla flavored Coke. Now Coke hasn’t come out with a new flavor in 12 years, which leads us to wonder, are consumers’ taste buds changing? Testing out other flavors like Raspberry, Lemon, and Ginger. Focus groups liked the Orange Vanilla flavor the best, citing the positive memory of the creamy orange Popsicles we used to have back in the summer when we were young.