Coca-Cola Offers New Products In Dry January Closing

Forbes

Amy Barnes

Did you take part in that fun little activity called Dry January where you didn’t participate in drinking alcohol or liquor for the beginning month of 2019?

Well, if you said yes- or even no- Coca-Cola put out a new drink to raise the stakes of the challenge. Or maybe just to help those that are thirsty for the taste of liquor again.

The Venturing and Emerging Brands division came out with four new flavors inspired by popular cocktails such as the sangria, bellini, hard cider, and ginger mule. Never have they ever been presented in bottles, nor have they ever been created in non-alcoholic versions of themselves. The bottles focus on the emphasis of enjoying a beverage at a social gathering without liquor being involved.

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