Grey Goose Pop-Up Shop
Moodie Davitt Report
A recent partnership has been set in place among Bacardi Global Travel and Grey Goose vodka.
The vodka corporation is said to be opening up a pop-up shop at JFK Airport in New York that will run until New Year’s Day. Grey Goose will be providing passengers with cocktails made by some of the hottest bartenders in the country such as Jillian Vose from Dead Rabbit and Evan Hawkins of Broken Shaker. The pop-up is also said to be offering an interactive mini- Ferris wheel. Visitors will be required to spin the wheel for a selected number and will be offered recipes on how to make said cocktails from Grey Goose.
“The creativity in this engagement helps people get to know what makes Grey Goose the most recommended premium-plus vodka recommended by bartenders, and will inspire them in their own cocktail-making,” says Bacardi Managing Director & Vice President Global Travel Retail and Commercial Development Mike Birch, who noted that the holiday season is a key time for Grey Goose.
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