Children’s beverage maker secures $6.7 million investment
Rethink Brands, a boxed water company primarily focused on the children’s beverage industry has received a $6.7 million investment in a funding round led by AccelFoods.
Founded in 2016, Rethink offers unsweetened organically flavored water for children. The Rethink Kids Water line, made with only purified water and US.D.A. certified organic fruit essence, is available in five flavors: apple, berry, fruit punch, orange mango and strawberry lemon. Rethink products are distributed in more than 11,000 stores, including in Walmart, Target and Kroger locations.
“As investors and working mothers, we are thrilled to have partnered with a brand that is bringing true innovation to the children’s beverage category,” said Jordan Gaspar, managing partner at AccelFoods. “With young children of our own, we know firsthand the challenge of finding quality beverage products we feel good about giving our kids. We are excited to strengthen our partnership with Rethink and bring both parents and kids an organic, zero calorie, and zero sugar beverage option.”