McDonald’s has a new weapon in its quest to steal customers from Starbucks

(McDonalds)

McDonald’s is taking aim at Starbucks with two new menu items. Last Wednesday, McDonald’s announced it is launching its Cold Brew Frozen Coffee and Cold Brew Frappe.

The frozen coffee is a “strong by smooth” drink made with blended cold brew extract, while the frappe tops the frozen cold brew with whipped cream and chocolate drizzle. Both takes on cold brew will cost customers $2 as part of the $1 • $2 • $3 menu. The drinks will be available for a limited time starting on Wednesday.

McDonald’s beefing up its cold brew lineup comes at a time when the fast-food giant is trying to boost its coffee credentials. This expansion into coffee could be threatening Starbucks’ sales.

“Last year, McDonald’s elevated the McCafé experience and introduced café-quality espresso beverages to its McCafé lineup — Caramel Macchiato, Cappuccino, and Americano — all part of the company’s journey of building a better McDonald’s,” the company said in a statement.

READ MORE: http://www.businessinsider.com/mcdonalds-cold-brew-rivals-starbucks-2018-6