Tito’s Vodka goes global with travel retailer Dufry next month

Tito’s Handmade Vodka will initiate a new global partnership with the world’s biggest travel retailer, Dufry, next month, extending an original contract with the company from 2014.

The original craft vodka from Austin, Texas now has listings in airports across the group, with a presence in the company’s remaining three divisions: Southern Europe & Africa, UK Central & Eastern Europe and Asia, Middle East & Australia.

Within the new agreement, locations include London Heathrow, London Gatwick, Stockholm, Helsinki, Madrid, Lisbon, Athens, Zurich, and Jordan amongst others. Tito’s will be supported in selected locations with sampling and activation in-store later in the year.

“This new global partnership represents a significant breakthrough for Tito’s and reflects our rapid expansion into new domestic markets, explained. John McDonnell, Tito’s international managing director.  “Tito’s is a phenomenon, a trailblazer of the craft movement and a brand loved for its authenticity.

“Following its unequivocal success in the Americas, we are delighted that Dufry now recognizes the value Tito’s will add to its entire global operation and look forward to bringing Tito’s story and the craft movement to life for their customers and replicating our Americas success in other parts of the world,” he continued.

READ MORE: https://www.trbusiness.com/regional-news/international/titos-vodka-goes-global-with-dufry-from-next-month/143529