Sean “Diddy” Combs, makers of CÎROC Ultra Premium expand to new category with CÎROC VS Fine French Brandy

CÎROC VS Fine French Brandy (Felicia Alston / Combs Enterprises)

Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka just announced the official launch of CÎROC VS Fine French Brandy. CÎROC is a spirits brand defined by its commitment to excellence, innovation, and celebration. The launch represents the brand’s expansion into a new category.

CÎROC VS is produced in the South of France, under the direction of master distiller Jean-Sébastien Robicquet.  A selection of each harvest is distilled in traditional Alembic copper pot stills for unparalleled smoothness and matured in French oak barrels. CÎROC VS is then masterfully blended using exceptional aged brandies, resulting in a luxurious taste profile featuring rich notes of fresh fruit, vanilla and a hint of French oak.

CÎROC VS can be enjoyed year-round neat or on the rocks and in its signature cocktails, The Rising Sun and the CÎROC Sidecar.

“I thrive on opportunity. CÎROC consumers drink aged brown spirits alongside CÎROC Vodka, so it was obvious that it was time to take CÎROC further than it had ever gone. CÎROC VS is changing the game,” said Sean ‘Diddy’ Combs on the launch.

The roll-out of CÎROC VS will commence with an eight-city tour beginning on June 18 in New York and continuing through summer called the VS Lounge. Bringing the CÎROC VS experience to key markets, CÎROC brand ambassadors and liquid experts will travel the country introducing consumers, retailers and top accounts to the quality of CÎROC VS.



CÎROC VS Signature Cocktails

Rising Sun
.5 oz Orgeat
2 Dashes Angostura bitters
Garnish: Lemon Twist
Glassware: Coupe Glass

Combine all ingredients in a mixing glass. Add ice and stir for 20 seconds. Strain into a coupe glass and garnish with a lemon twist.

CÎROC Sidecar
1.5 oz CÎROC VS
0.5 oz Lemon
1 oz Triple Sec
Garnish: Sugar Rim
Glassware: Coupe Glass

Add all ingredients to a cocktail shaker with ice. Shake vigorously until all ingredients are chilled.
Double strain into a coupe glass rimmed with sugar.