Sean ‘Diddy’ Combs, makers of CÎROC Ultra Premium Vodka relaunch CÎROC Summer Colada
CÎROC announces a new line up of ambassadors for the 2018 Summer Collection – Karol G., Teyana Taylor and Cassie
Sean “Diddy” Combs and the makers of CÎROC Ultra Premium Vodka are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 CÎROC Summer Collection. Originally released in 2017 as a limited edition, CÎROC is relaunching the liquid due to its overwhelming success.“
This summer we’re bringing back Summer Colada, one of our most successful limited edition variants,” said Combs, chairman of Combs Enterprises.
“We’re pairing it with CÎROC fan favorites to create the ultimate Summer Collection. CÎROC continues to grow and thrive with flavor innovation and year after year is a dominant force in the market.”In honor of the kick-off of the 2018 CÎROC Summer Collection which includes Summer Colada, Peach, and Pineapple, CÎROC welcomes Colombian singer and songwriter Karol G. to the family, alongside entertainer Teyana Taylor and Cassie.
Each, a singular symbol of fierce femininity, Karol G., Teyana, and Cassie have been declared the #CIROCSummerSquad of 2018.
“I’m thrilled to represent CÎROC Summer Colada,” Karol G. said. “Diddy’s work has inspired me and everyone in the industry. What excites me the most is their commitment to celebrating women. Diddy and CÎROC are moving culture forward while communicating the importance of social responsibility.”
The limited edition flavor is made with CÎROC Ultra Premium Vodka and infused with coconut, pineapple, and other natural flavors. The liquid is packaged in an all-white bottle highlighted by the iconic CÎROC orb in gold.
Perfect for any summer occasion, CÎROC Summer Colada can be enjoyed on the rocks or with summer citrus flavors such as passion fruit, and is available in limited quantities, through the summer.