WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views.
WHO: Agency Publicis London
WHY WE CARE: Earlier this month, Pepsi tried to walk in step with the #Resistance, and ended up falling on its face. Hard. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal America’s wounds–inspired such a seething backlash it was pulled almost instantly, and savagely parodied. It would’ve been a fine time for Coca-Cola to step up and deliver a perfectly calibrated topical ad, thereby eating Pepsi’s lunch. In truth, though, Coke had to do absolutely nothing to achieve the same result. Instead, Heineken has come along a couple weeks later with an ad that gets to the heart of political engagement in a straightforward way that makes Pepsi’s self-congratulatory ad seem even more embarrassing.
The main political problem in post-Brexit UK, as well as post-Trump America, is the depth of our division. People with opposite views believe in their own opinions so vehemently, they’re convinced everyone on the other side is practically from a different species. Making matters worse, these people from opposing sides rarely get to meet each other outside of Twitter @-replies, which are among the most contentious places to be on the planet. In Heineken’s “Worlds Apart” experiment, complete strangers who have been selected for their political opinions, but not told what the experiment entails, are matched up and made to converse. The climate change denier meets face-to-face with the environmental doomsayer, and both are made to hear out their respective views. Other issues explored throughout the ad include feminism and transgender rights. This kind of heady material is impossible to fully explore in a meaningful way within the space of a beer commercial. However, encouraging actual dialogue is a thousand times more of a mature and responsible way to address our current international predicament than glamorizing, fetishizing, and whitewashing the protest movement.
In today's society people invest a lot into their leisure time. Often times they are seeking cozy intimate environments to meet friends, other singles, co-workers or business clients while escaping their everyday environments loosening up and relaxing. Often, the first question you’re asked at an establishment is “what can I start you off with to drink.” Cocktail Chronicles will provide you with the knowledge to confidently order your drink, the language which to engage in dialogue with your peers who are wine/beer/spirits connoisseurs, and perhaps the initiative to try a cocktail out of the ordinary for your palate. .
Je’ Wesley Day has over 15 years of experience working in the bar and restaurant industry. He has worked in restaurants since the early age of 13 years old in Chicago, and in the nightclubs of New York City before opening his own restaurant/bar in Atlanta, Georgia in 2013. Je’ also has a passion for journalism and marketing and received a Bachelor’s Degree in Communications from Northern Illinois University. Subsequently, he worked as a television host for WYCC Public Broadcast Station in Chicago. Then he received his MBA in Marketing from Keller Graduate School of Management, which brought opportunities to work for corporate giants such as L’Oreal, USA and Coca-Cola in marketing/sales management roles. Je’ Wesley is currently a Doctor of Education Student at Argosy University that permits him to work as an Adjunct Professor instructing students in Marketing, Leadership, and Entrepreneurship courses at the University of the People starting the Fall of 2015.
Je’ Wesley’s goal is to combine his passions for the spirits and journalism industries and couple it with his thirst for continuous education by providing consumers with the online digital media website of “Cocktail Chronicles”. Cocktail Chronicles mission is to inform and educate consumers on wine, beers, spirits and non-alcoholic beverages. The goal is to provide knowledge that assist consumers in being confident, smart, aware, and responsible in their cocktail and beverage selections.
Je’ Wesley is no stranger to leadership as he has presided over local organizations such as Alpha Phi Alpha Fraternity Incorporated (both undergraduate and graduate levels), the NAACP, Young Democrats of Illinois, former Treasurer of the National Association of Black Journalists (NABJ) Digital Journalists Taskforce and the former Community Relations Chairman for the Atlanta Association of Black Journalists (AABJ). He is presently a member of NABJ, AABJ, United States Bartenders Guild, the Georgia Restaurant Association, National Black MBA Association and Atlanta’s Buckhead Toastmasters Club.
To enhance his academic and leadership credentials Je’ Wesley has earned the following certifications:
• Wine Certification
• Mixology Certification
• Georgia’s SafeServ Certification
Turn to the expert, Je’ Wesley and Cocktail Chronicles, for your knowledge of cocktails. Then, read reviews on handcrafted drinks, learn the best places to go for great drinks under $21 in your major cities, retrieve crafty drink recipes to try at home and much more at www.cocktailchron.com .