Monthly Archives: April 2017

April 28

Rum Chata Over Baileys… #AnyDay

Written by Je’ Wesley Day, CEO of Cocktail Chronicles I recently attended the Nightclub & Bar Tradeshow of 2017 in Las Vegas, NV and stumbled across Rum Chata at a vendor booth. For those of you that love cream liqueurs, you must try Rum Chata and you are in for the treat of your life. […]

April 28

“Blacks Are 3x More Likely To Drink Moscato Than Any Other Wine.” Why?

Moscato Finds A Younger, Hipper — And Browner — Audience Written by SAM SANDERS Nicki Minaj is part owner of the coconut moscato brand MYX. MYX The wine of the moment — well, the past few years, actually — has been moscato. And its rise has been astronomical. “I’ve been following the wine category for over […]

April 28

Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad…

Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.  BY JOE BERKOWITZ04.26.17 | 12:07 PM WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views. WHO: Agency Publicis London WHY WE CARE: […]

April 28

Despite Lower Levels Of Drinking, African-Americans Encounter More Problems…

Despite lower levels of drinking, African-Americans encounter more problems, study finds Written by: Tamika Zapolski, Ph.D. Date: February 24, 2014 Source: Indiana University-Purdue University Indianapolis School of Science Summary: A theoretical paper examines a paradox in African-American drinking. African-Americans report initiation to drinking at an older age, lower rates of use and lower levels of use in […]

April 27

THE BEVERAGE ALCOHOL MEDIA REPORT: Q3 2016

Written by Neilsen – CONSUMER | 03-06-2017 With that in mind, this report focuses on a key demographic within this generation—Hispanic Millennials—and their viewing habits around sports. From going to the games to watching live, sports are important Beverage Alcohol (Bev Al) events. Understanding what games this influential demographic is paying attention to can help brands […]

April 27

New Heineken Film Cleverly Opens Minds With Social Experiment…

Written by Will Burns CONTRIBUTOR I write about the importance of creativity in modern branding. Opinions expressed by Forbes Contributors are their own. I recently wrote about the dangers of what I call the “Bandwagon Mirage,” where brands take a clear position on a polarizing issue to the detriment of sales (“Starbucks, Target And Now Pepsi […]

April 27

JAB Puts Jimmy Choo, Bally Up For Sale To Focus On Coffee…

Written by Paul Jarvis and Ruth David Investment firm shifts away from luxury as food business grows JAB regards stiletto maker, Swiss shoe brand as non-core Jimmy Choo shoes sit displayed for sale inside the company’s luxury flagship store in London. Photographer: Chris Ratcliffe/Bloomberg The billionaire Reimann family’s investment vehicle is unwinding its luxury holdings, […]