September 20


Consumers Are Drinking A Lot More Cider..

cider-2Apple- and pear-based alcoholic beverages see popularity spike over five-year period

Illustration: NRN/Anna Kang

Americans drank a lot more cider in restaurants and bars in 2015 than they did in 2010, according to Euromonitor.

The market research firm found that on-premise consumer spending (as opposed to off-premise, or retail, spending) on cider, an apple-based alcoholic beverage, and its pear-based sibling perry, rose nearly 320 percent over the five-year period.

Still, the beverage category accounted for less than 1 percent of the total $116 billion, on-premise alcoholic beverage market.

Spirits sales over the period jumped 10.5 percent, making it the fastest-growing category, followed by beer and ready-to-drink bottled cocktails, liqueurs and related beverages. Wine sales declined over the period by 1.7 percent in dollar terms.

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