Happy Beer Day: Earn Cash To Drink Budweiser

Written by Paige Smith, Intern – Kennesaw State University

Facebook-Budweiser-01Are you beer lovers ready to be awarded for purchasing Anheuser -Busch products?  On April 7, 2016 is National Beer Day in the United States.  Anheuser has announced that they will be partnering with mobile app Ibotta this month. Ibotta is an app that pays consumers cash back on their everyday purchases. All you have to do is scan your receipt on the app, and if certain items match the products listed you have a chance at earning extra cash.

How cool is that, getting paid to buy beer! Ibotta will provide users over the age of 21 years old with special cash back offers that they can redeem immediately. This is a monumental step for not only Anheuser but for Ibotta as well. Tara Strazdas, PR for Ibotta says, “Ibotta partnered with Anheuser-Busch because they are the market leader in their space, and a partnership with them allows us to offer our consumers a wide variety of some of the best beers in the world. They are a very innovative company who wanted to work together to allow consumers more access to their brands via mobile”. Since their partnership Ibotta has seen an increasing number of downloads due to the press coverage from Anheuser.

With everyone, always on his or her phone it was a no-brainer for Anheuser- Busch to make this decision. Throughout this partnership, they have proven their ability to give consumers a new way to experience their products. Millennial’s played a huge role in this decision. They seem to be the target of interest because according to the to the 2015 Nielson Survey, they make up 77 million of the population and are the key demographic for the alcoholic beverage market. This presents a great opportunity for Anheuser to showcase their products to new consumers as well as offering cash back deals.

As of now customers can earn up to five dollars cash back on products such as Budweiser, Michelob, Busch, Budlight, Shock Top, and Stella Artois. This app is free and is available on both Google Play and the App Store. To learn more or to register, visit https://ibotta.com/register?friend=FW9NA