March 07

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Millennials Take Over Coke…

Group PicWritten by: Paige Smith, Cocktail Chronicles Intern – Kennesaw State University

Its time for a change in the workforce and millennials are becoming the new faces for multibillion-dollar companies. With their fresh faces, new ideas and intelligent minds, millennials have the potential to take businesses to the next level.  Even though some may be hesitant to hire millennials to run their business, Coca-Cola decided to take on the challenge and see what these younger people can bring to the table.

In 2013, Coca-Cola decided to bring together a group of young, diverse people and create an organization called “Millennial Voices.” The overall mission of this program is to assist the company in creating a dynamic culture and help position their products to fit the needs of today’s consumers ( www.coca-colacompany.com ).  Who better to do that than the people who have their fingers on the pulse of what’s hot or not in the market. The reason millennials play a crucial role in today’s business because they know how to sell to people just like them using all of the new social media platforms.

millennials_a7Vice President of Diversity, Inclusion and Engagement of Coca-Cola, Ashley Jensen, gave her perspective on millennials working for the largest beverage companies in the world.

What was their motivation for bringing in millennials into the enterprise?

“ It is a part of any inclusion strategy,” Ashley Jensen says. Coca-Cola desires to create a more diverse work setting. She went on to say it is a chance to bring fresh ideas to the company and showcase their perspective.

What are you hoping the results will be by bringing them on board?

Ashley says, “ We hope it will bring in a fresh new perspective, new ways to market to consumers and create new products.” Coca-Cola is constantly looking to expand, so they are always looking for bright talent to aid their goal.

We also wanted to know is it challenging working with a younger crowd?

“ Depends on whom you’re talking to, there is not a huge age difference between some of us, so we can still relate to them in some aspects,” Jensen said. “Despite the age differences, we tend to find more commonality than differences between the different generations.”
Jensen understands what it’s like to be in the shoes of millennials, so their goal is to mentor them and guide them to be successful in the company. After all, they will soon be the face of that runs the organization long after the baby boomer generation that’s on the brink of retirement.

EmoryCokeToast-1

Emory University students in Atlanta, GA toast to Coke.

How will managers be equipped in handling this new generation?

 

“ I think we need first and foremost to get to know their perspective and learn from their experiences,” Jensen says. It is important for the company to know which platforms to use to reach their audience and millennials are offering the best methods to do so.

It’s safe to say, millennials are stepping on the scene in significant ways at the soft drink giant. Coca-Cola’s hiring of younger employees just shows the world they have the ability to blend multiple generations to remain the number one beverage manufacturer in the world.

Watch out! Millennial’s are changing the game.

Moosylvania Top 10 List Infographic

Top 10 Millennial Brands (PRNewsFoto/Moosylvania)