April 27

THE BEVERAGE ALCOHOL MEDIA REPORT: Q3 2016

Written by Neilsen – CONSUMER | 03-06-2017 With that in mind, this report focuses on a key demographic within this generation—Hispanic Millennials—and their viewing habits around sports. From going to the games to watching live, sports are important Beverage Alcohol (Bev Al) events. Understanding what games this influential demographic is paying attention to can help brands […]

April 27

New Heineken Film Cleverly Opens Minds With Social Experiment…

Written by Will Burns CONTRIBUTOR I write about the importance of creativity in modern branding. Opinions expressed by Forbes Contributors are their own. I recently wrote about the dangers of what I call the “Bandwagon Mirage,” where brands take a clear position on a polarizing issue to the detriment of sales (“Starbucks, Target And Now Pepsi […]

April 27

JAB Puts Jimmy Choo, Bally Up For Sale To Focus On Coffee…

Written by Paul Jarvis and Ruth David Investment firm shifts away from luxury as food business grows JAB regards stiletto maker, Swiss shoe brand as non-core Jimmy Choo shoes sit displayed for sale inside the company’s luxury flagship store in London. Photographer: Chris Ratcliffe/Bloomberg The billionaire Reimann family’s investment vehicle is unwinding its luxury holdings, […]

April 27

5 Marketing Tactics From Starbuck’s Unicorn Frappuccino Launch You Can Copy…

Kate Harrison ,   CONTRIBUTOR I write about green businesses and how to help startups succeed. From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well — other […]

April 27

Alcohol On A Stick…

– Jan Schroder, The 100 Companies My husband was packing for his music festival camping trip and had something else to add. “Can I take these?” he asked, holding up two bourbon-flavored Lollyphiles. Lollipops aren’t just for kids anymore. Much like alcohol-infused milkshakes and ice creams, these lollipops incorporate adult beverages in flavors that include […]

April 26

Drinking Patterns and Problems Among African-Americans…

Written by Rhonda Jones-Webb, Dr.P.H. The findings of recent research on drinking patterns and problems among African-Americans can be summarized as follows: (1) African-Americans report higher abstention rates than do whites; (2) African-Americans and whites report similar levels of frequent heavy drinking; (3) rates of heavy drinking have not declined at the same rate among […]

April 25

11 Ways to Cure a Nasty Hangover…

We chugged water, popped pills, and even rolled in the sheets to ease our throbbing cranium. Here’s what worked Written by BRITTANY RISHER, PHOTOGRAPHY BY THINKSTOCKFebruary 14, 2015 1/12 You know better than to buy anything labeled “hangover cure” for the mornings after a wild night, but there has to be something out there to ease […]